Innovation: A global view

Logo Image Innovation.

It’s a word that means different things to different people – depending on where they live, what they value and what they need.

That’s why AstraZeneca commissioned a global survey to shed some light on how people define innovation and whether they believe it is valuable to society as a whole. Surveying a mix of established markets and rising economic powers, this new report offers a look into what innovation means to different people in different places, how they view innovation in their country compared to other nations, and which areas of the economy are most innovative.

As AstraZeneca CEO David Brennan notes:

“Our survey offers a fascinating perspective into what innovation means to people from different parts of the world.  But I am convinced that the greatest innovations are discovered when the best skills and talents from around the world can be effectively combined. I’m also encouraged to see in the survey that public perceptions of innovation and creativity are strongly associated with science and medicine. After all, we have a common connection with people around the world through our universal interest in better health.”

With our next post, we will take a look at which countries are viewed as the most innovative today – and which countries are expected to be the most innovative in 10 years.

Later in the week, we’ll examine views on innovation from the United States, an east-west divide on views of innovation, which countries are most self confident on the issue, the most innovative industries, and a look back at a century of achievements.

Meanwhile, here are some highlights of the survey's findings:

– By Tony Jewell

One comment

  • Great survey. We all benefit from defining “innovation” lest it become just a buzzword and lose credibility. Seems that “innovation” definitions suggest a greater willingness to take and share greater risks in R&D to generate more cures and therapies?