AstraZeneca Young Health Program aims to build up youth

AstraZeneca US COO Marion McCourt and Delaware children help launch the Young Health Program.

AstraZeneca and United Way of Delaware kicked off a five-year initiative today to help youth ages 12-15 build up the inventory of personal and community assets they need to be healthier and more successful in school.

This is part of AstraZeneca’s global commitment to helping young people in need around the world improve their health. We join AstraZeneca young health initiatives in Korea, Zambia, Canada, India and other countries in working with Johns Hopkins School of Public Health to track and measure the outcomes of our strategies to make a meaningful difference in youth health.

Young Health Program: IM40 takes a nontraditional approach to youth health. Rather than trying to tackle specific health problems such as smoking and meeting some of the need some of the time, we’re taking a more holistic approach.

We’re focusing on the developmental assets that make a young person much more likely to avoid risky health behaviors and to make healthier choices. The United Way of Delaware has an excellent track record of bringing community leaders, services and programs together toward a common goal. They will be leading up the effort to engage youth and communities – helping strengthen both under this common umbrella of asset building.

What’s also exciting is our work with Search Institute and Johns Hopkins School of Public Health. Their expertise in youth health and development has given us the model and the metrics to ensure that we are focusing where there is most need and most opportunity to make a difference.

This video offers a good introduction to what IM40 is all about. We’ll be sharing more information in this space and welcome the opportunity to engage with others actively involved in youth health and development.

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