AstraZeneca recognized for engagement through social media

AstraZeneca uses social media to engage stakeholders in conversations about important healthcare issues

How are healthcare organizations using social media to engage their stakeholders in conversations about those issues most important to them?

Creation Healthcare’s 2012 Healthcare Engagement Strategy awards show how organizations are using a variety of social media tools to build new avenues of important dialogue and how they are measuring the outcomes of these efforts.

AstraZeneca is proud to be among the organizations recognized this year. To learn more about our #rxsave Twitter chat on patient assistance programs, please visit the Open Dialogue Award page here.

Jennifer McGovern, director of AstraZeneca’s prescription savings programs, shared the team’s rationale for hosting the Twitter chat. “We’ve been engaging with advocates for many years talking about strategies for reaching eligible patients. Using Twitter was really just a way to expand this ongoing conversation and the response was overwhelmingly positive.”